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How to Add Google Analytics to WordPress in 2022

Google Analytics is a very valuable tool for any company that relies heavily on social media marketing.

If you are looking for ways to increase your website traffic, without having Google Analytics you will not be able to achieve this goal.

The reason of Google Analytics is a powerful tool is that it gives you all the answers to what a user needs on a single page.

What is Google Analytics?

Google Analytics is a free service that measures website traffic and provides information on how people are discovering your products.

It allows you to track how many people are visiting your website, where they’re located in the world, and what they’re doing when they visit.

All of this information helps you understand what kind of content resonates with your audience and how to make your site even more appealing to potential customers.

You can set up goals in Google Analytics to measure the success of your campaigns.

Why would you want to add Google Analytics to WordPress?

Google Analytics is the most powerful tool, that can help people to discover what their visitors want, how they interact with your pages, and when do they leave them.

For beginners, the best options in your report would be:

  • Real-Time Report
  • Bounce Rate
  • Page Views
  • Visitor Behavior

Real-Time Report

The real-time report in Google Analytics lets people see how many visitors are coming to their website based on real-time.

Once a visitor comes to your website, you will be able to see him in your report and follow up on how many pageviews were done in a certain time.


The real-time analytics let you follow from where users are coming, how many pageviews were done per minute, and how many people are on your website right now.

You can also follow the websites your traffic is coming from and if your website gets organic traffic, you can easily follow up on the keywords they were using.

There are 5 different traffic channels that you will be shown once a visitor comes to your website and they are – Referral, Organic, Social Media, Direct and Other traffic.

Organic traffic

The best traffic to receive on your website is organic traffic. This means that visitors have found your website by clicking on one of the keywords that your website ranks for.

Receiving organic traffic is important because it helps visitors find you from searches and help your keywords to rank higher if you help visitors find what they are searching for.

To start receiving traffic you will need to start searching for keywords with opportunities to rank.

Web page analyzers offer you keyword researching tools, which can help you start with leveraging your keywords and boosting your website traffic.

Referral traffic

Referral traffic is a bit different from any other traffic source. It comes when a visitor goes from one website to yours, by clicking on a link.

Most of the referral traffic comes once you have done a successful backlink strategy and have received many links from other websites.

To start receiving those links, you can guest post on other websites or just find relevant websites, which have the opportunity to add your link.

Exchanging backlinks is not one of the best methods as Google marks it as spam, but if you act with caution, you might get lucky with a few quality backlinks.

Social Media traffic

Social media traffic comes from sources, such as Reddit, Twitter, Facebook, and any other social media website.

This traffic comes when you share a link to an important article that you have or basically told someone about your website and had sent him a link to follow.

The good thing about social media traffic is that you don’t actually need to have high rankings in order to be seen.

You can just post something, which is relevant and help people discover your website faster.

Direct traffic

Direct traffic is when a person comes to your website through a link he had bookmarked or just remembers your domain name and types it.

Direct traffic is different from organic traffic and even though they don’t go from a certain website to yours by following a link, it is still not counted as an organic visitor, but a direct one.

Direct traffic holds no value for Google to choose a ranking, even if you show the visitor quality content.

That’s what Google says, but every kind of traffic is important and if you win this visitor, you might win a sale and make more money with your website.

Other traffic

Other traffic is anonymous untracked traffic and does not improve your rankings, but still has an impact on your users’ behavior.

What is Bounce Rate in Google Analytics

Bounce rate is a stat that indicates how many people visit a website and leave without viewing any other pages.

A high bounce rate indicates poor content or relevance to the user, while a low bounce rate could indicate that the site is informative and relevant.

Bounce rates help to establish relevancy and engagement by indicating what topics the site may be providing to users.

The higher the bounce rate, the worse the results will be in the search engine’s eyes.

If a visitor comes to your website and sees a bad structured and full of ads website, they may go and seek another website with a better answer to the question they had.

What Are Pageviews in Google Analytics

Pageviews are the number of times a webpage has been accessed and are an important measure for website popularity. Pageviews can be measured by tracking web analytics.

Google Analytics is an online tool that allows you to see your website’s statistics with real-time data. To gather pageviews, Google Analytics uses something called “hits”.

A hit is assigned whenever a visitor goes to any page on your website or looks at any element on your pages.

Visitor Behavior

If you go in and check your visitor behavior and how many pages they have checked on your website, it might look something like this.

google analytics visitor-behavior

The more time a visitor spends on your website, the better the results will be.

That’s why it is important to know how you should be structuring your website and which structure would be best for your visitors to stay a bit longer.

One of the best practices is doing interlinking. This means linking from one of your pages to another page, which is on your website.

By doing interlinking you should be cautious because you shouldn’t link every page on your website to the newest article you’re are creating.

This is called link spam and the more spam you get, the worse you are going to look in Google’s eyes.

The best way to do your interlinking is by including pages, which are relevant to the topic you are writing on, and using the most relevant to this topic’s keywords.

A great tool to achieve this would be Ahrefs webmaster tools and crawl your website, before accessing their link opportunities.


By interlinking relevant articles between one another, you are ensuring that visitors will have more interesting articles and Google Analytics will take that in a note.

Once a visitor enters your website, GA starts tracking this visitor until he leaves your website.

The more time he stays on your website and the more page views he generates, the better results you will have in the Search Engine Rankings.

How do I add Google Analytics to WordPress?

Many website owners are unaware that Google Analytics can also be integrated into WordPress, which is the most popular blog and content management system in the world.

This means you can track your website’s performance on desktop computers, tablets, and mobile devices with Google Analytics.

How to Add Google Analytics to WordPress Without a Plugin

When you set up your WordPress site, did you know that there is no need for a plugin to add the Google Analytics code?

It is really easy to integrate Google Analytics to WordPress, without the need for a plugin and it happens by just simply copying and pasting the code given from Google.

All you need to do is register for Google Analytics and register. Once you have registered you can click on the admin button and create a property for your website.


The best thing to do when creating a property is to use universal analytics, as they let you track everything shown on the images above.

The property you want to create will be listed under the properties tab and will have a tracking info tab, which holds the code you need to add to your website.


Once you copy the tracking code, you will need to go to your website’s admin dashboard and go to your theme’s header.

Pasting the code into your theme’s header before the opening and closing head tags will ensure that your website has Google Analytics added and tracking will be available.


How to Add Google Analytics to WordPress With a Plugin

If you do not want to mess up your theme’s files and wish to track this information, you can install a plugin called GA Google Analytics.

GA Google Analytics is a lightweight plugin, which integrates Google Analytics with your website without adding extra code or slowing down your website’s speed.

It is an ultra-fast plugin, which ensures you have set the correct tracking code and ensures your website’s traffic will be always tracked properly.

After you have installed and activated the plugin, all you need to do is include your Google Analytics ID and set the tracking code, you wish to be using on Google Analytics.



In conclusion, if you want to better analyze your WordPress site, install Google Analytics and you will have a much better chance of getting the most out of your site.

-Install Google Analytics by signing into your account or creating one.

-Opt in to Google’s Webmaster Tools and set up webmasters for your website.

-Google has information about SEO best practices, advertising campaigns, and more to help you make the most of your website.