Do/Don’t do when optimizing Seo Image for Alt Tags

Seo image optimizing

Do/Don't do when optimizing Seo Image for Alt Tags

Seo image optimizing

“WEB DESIGNERS KNOW HOW IMPORTANT IT IS TO CHOOSE THE RIGHT IMAGES. HOWEVER, IT’S JUST AS IMPORTANT TO USE THE CORRECT ALT TEXT.”

Alt text performs an important function when it comes to user experience, and contributes to image SEO. In some cases, poorly written alt text can be as detrimental as providing no alt text at all, as it can lead to major confusion.

What is alt text? (alt attribute)

Alt text (or alternative text) is used within HTML code to describe the image or what it represents. The primary purpose of alt text is to describe visual elements to those who cannot see them; including sight-impaired users and users whose browsers or screen readers block images. Alt text is visible when an image is not able to load.

Google uses alt text in the same way visually impaired people do. A Google algorithm cannot “see” images, and it uses alt text to comprehend them. The alt text tells Google what the image is about, so it can serve it in image search results. Alt text also provides contextual relevance regarding the page where an image is found.

Image title

Some people may be confused about the difference between alt text and the image title text attribute. The image title is not used for search ranking but is used to provide additional information about the image. Simply use a short, catchy title that complements what you optimized for the alt text. Almost 1/3rd searches on Google are for images,so analyze the image titles and the keywords wisely.

Describe the image specifically

When writing alt text, it should be sufficiently descriptive;  if you close your eyes and someone reads it to you, you should be able to imagine a reasonably accurate description of the image.

“TAKE A PHOTOGRAPH OF A CAKE AS AN EXAMPLE. YOU COULD WRITE ”CAKE” .

HOWEVER, WRITING ”CHOCOLATE IS MUCH BETTER.”

 

Keep it short

Some popular screen readers cut off alt text at about 125 characters. It’s advisable to keep your description to around 100 characters maximum.

Long descriptions of small details, such as the following one of two dogs, are unnecessary:

A good description would be black.

Don’t use “picture of” or “image of” because it’s redundant and wastes space.

Image title

Some people may be confused about the difference between alt text and the image title text attribute. The image title is not used for search ranking but is used to provide additional information about the image. Simply use a short, catchy title that complements what you optimized for the alt text. Almost 1/3rd searches on Google are for images,so analyze the image titles and the keywords wisely.

Include a keyword or phrase

Leaving the interpretation of an image to the search engine crawlers in not advisable. Google can get it wrong, and you could miss out on a chance to rank for a keyword or end up ranking for the wrong keywords.

On-page keyword usage is still significant when it comes to ranking. When using alt text to describe the image, including a keyword or keyword phrase your targeting can work in your favor and signal to the search engine that your page is relevant to a specific search query.

Use your company name in logo image alt text

If you have a logo then alt text should repeat the company name that appears on your logo graphic. Rather than just writing “company logo” in alt text, mention the name of the company.

Don’t forget about buttons

If a form on your website uses an image as a submit button, you need to write alt text. You can describe the function of the button, such as ‘search,’ ‘sign up,’ apply now, etc.

Avoid keyword stuffing

Keyword stuffing is not as prevalent as it once was. However, there are those who still commit it, leading Google to release algorithm updates to combat the problem.

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