How many ads should I have on my website? Earner’s Guide


Ads are nowadays’ trend for searching and a clear way to earn some extra income from our websites, if not our profession.

When starting your ads experience the first question that comes to somebody’s mind would be “how many ads should I have?”.

To be straight there is no limitation to how many ads you should have. There is no minimum limit, nor maximum limit.

The things that you should keep in mind are basic. If ads will destroy the user experience (UX), slow the website speed and be relevant to what you are writing about.

It’s easier said than done, but if these 3 rules are not take serious, you may not only lose revenue, but also customer or readers.

Let’s not forget that these visitors who come to your website can convert into shoppers or lifetime fans and bring you this extra income.

How many ads should I have on my website?

Depending on the website design you can and different number of ads.

Placing ads in the header and sidebar

For example some websites are placing ads on their header and sidebar, which as a good way to generate some impressions and if you get lucky you may get the juicy ad click.

A tricky way for placing ads in the sidebar can be to break your different widgets (if you are using WordPress) or said with other words – to break your tabs.

Don’t place too many ads as users may get upset that every element they go to is an ad and the original authors content.

Users do not go to a website just to make click ads and generate revenue.

The world doesn’t work that way and you may experience it by getting no clicks.

Placing ads between content

Another great way of placing your ads would be only in your posts to break the different paragraphs.

Now this would be different for each person and will depend on the number of paragraphs you have.

For example a 3000 word article, would have something like 5 ads breaking each 10 paragraphs or more.

If splitting ads between the paragraphs is too much, you can always use your headings as ad breakers.

A well written post has around 3 to 4 headings minimum, so splitting your ads between the H2 tags will be a piece of cake for you.

Can ads slow down my website speed?

Of course ads can slow down your website website’s speed. Ads are served through JavaScript that you paste into your <head> and <body> tags (or through a plugin if using WordPress)

This JavaScript is unoptimized and can be a pesky problem if you are willing to optimize your website speed.

Even some of the optimization plugins can destroy and not serve the ad on your website.

For example in LiteSpeed Cache your JS optimizations can break your Media.Net ads and get you worried, as to why aren’t my ads showing.

Always be on the lookout when optimizing your website and try not to break your ads code.

If you are unsure about optimizations, don’t give up.

You can follow our article on how to optimize your website with LiteSpeed Cache, WP Rocket and W3 Cache.

Can ads destroy the user experience on my website?

I am sorry to be the bad news bearer, but ads can really destroy the user experience, but it depends on how they are placed and for what reason.

A website full of ads cannot get the expected results, even if you throw a table of money for advertisements on social media websites, such as FaceBook, Quora, Youtube etc.

Even if you get tons of clicks on your ads, it will be only a one day jackpot.

If visitors come and just see ads it will result in bad user experience and even if they click on your ads, you will still be on a loss.

Not because of the revenue that you could be generating, but because you are losing on your website clicks and reading time.

In no time your results will start falling and your rankings will be different from before.

It is hard to believe that users would go to such a website and give a click.

Most of the information on it is just advertisements and holds almost no important contents, which could catch the visitors eye.

If your website is created for serving ads only you will not be even accepted in google adsense, due to inventory issues, but also left without revenue.


Serving ads should be one of the last things you should think about when creating a website.

Seeking money from ads and destroying user experience is not the way to become rich.

The first things you need is a good SEO strategy and knowledge on how to outsource competitors.

Once you have set your website and see growth, then you can start with ad placements and think of the revenue.

Same as over optimizing, ads can break your long accomplished journey.

Keeping 3 to 4 ads between posts can be the best way to make your visitors make an impression or even click on any ad you have placed.

5 thoughts on “How many ads should I have on my website? Earner’s Guide

  • Wonderful site. A lot of useful information here. I’m sending it to some pals ans additionally
    sharing in delicious. And of course, thank you to your sweat!

  • Hello my friend! I wish to say that this article is awesome, nice
    written and come with approximately all important infos. I’d
    like to look more posts like this .

  • Hi there would you mind stating which blog platform you’re working
    with? I’m planning to start my own blog in the near future but I’m having a hard time deciding between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design and style seems different then most
    blogs and I’m looking for something completely unique.

    P.S Apologies for being off-topic but I had to ask!

  • This is very interesting, You are a very skilled blogger.
    I have joined your rss feed and look forward to
    seeking more of your great post. Also, I have shared your site
    in my social networks!

  • Leave a Reply

    Your email address will not be published. Required fields are marked *