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How to optimize Image Alt Tags for Better SEO Results – 2022

As you may have heard, Google had launched its new major update a few weeks ago. But did that reflect on adding alt tags on images for better seo results?

The alt tags are not only boosting your relevancy and showing your pictures in the Google images section (as most of you were saying). It also gives a significant boost to your keywords and ranks them higher.

Simply putting alt tags on the right images, with the right alt text, you will be telling Google What are you aiming for to be ranked.

Pointing your keywords to the Google Bots, rewards you with a well ranked content on the first page of Google.

Do not get me wrong, but it all depends on the niche, you are writing and what is the seo difficulty.

Just by adding alt tags on images for better seo results, will not always lead you to first page, but can always rank you higher than ever.

It all depends on your content and how well it is performing in Google’s Eyes.

What are alt tags on images?

Alternative text or alt text for shorter, is used to describe the purpose of your images. The alt tags are also known as alternative attribute and alternative description.

When alt tag or text is applied to your image, it directly gives the Google bots and the readers, who have browser with no pictures, the idea what those pictures are about.

Imagine that you have a website with no alt tags. Websites that do not display pictures will give a bad impact on your user experience.

If the user reads your content, but his browser does not show a picture’s alt tag, he will be having a hard time understanding what this is.

What we see is not the same thing what Google Bots see. That is why the alt tags on the images can increase your seo results.

When you hit the publish button, the Google Bots start crawling your website. They don’t see the style of the content. They only see the html tags and alt tags.

On the other side if a Google Bot sees your picture, but has no alt tags, it will not result in better seo result.

You will be confusing the Google Bot, as the alt tags on the images are giving an idea to the crawlers what this picture is about and does it correlate to the content.

Said in plain English. Without doing alt tags on images for better seo, you will not get ranked as high, as your competitor.

Why should you add alt tags on images?

As I had mentioned above, you can get seo results without alt tags on images, but you will not get the desired results.

At this moment you will be asking yourself: Then how do it do it?

The answer is simple.

If you do not include your alt tags on your images, do not expect better seo results.

Expect Google to rank your keywords, which the bot found to be relative to your content.

For example if you had a content on American Pitbull and you want this exact keyword, without having your alt tags on your images, Google will rank you for something irrelevant.

When you are not pointing the right alt tags on your images, you are leaving an empty space, which is confusing for the reader and Google.

When the images are missing the alt tags, users will not stay on your site for a longer time, which is not part of the plan for having alt tags on images for better seo results.

What you have to aim for, is to add alt tags, wherever it is needed, so both the reader and Google Bots can find what the content is about and have a better experience.

This will guarantee much better seo results than you had ever expected.

How to add alt tags on images for better seo results?

Here is how your alt tags will look like, when they are placed on your website.

<img src=“Insert image here” alt=“Insert Alt Tags Here”> (make as snippet)

If you have posted an image of an American Pitbull eating a steak, then how should you prepare to write your alt tags to be maximum clear for both the reader and the Google Bots, which will be crawling your website.

This is is an example of Alt Tags, which will confuse both the reader and Google’s bots, about what you are talking.

<img src=“Dog-Eating-Steak.jpg” alt=“dog eating”>

The alt text is so bad, that even the readers, who do not see the images, will click the “back” button right away.

And Google Bots will just mark it as dog eating, while being confused.

The reason that you will not get a good rank, is because you were not paying attention and did not mention the details, so it can be understood.

You are writing about and American Pitbull, which is eating a steak, but did not put that as alt tags in your images.

This is is an example of Alt Tags, which will give a better idea to both the reader and Google’s bots, about what you are talking.

<img src=“Dog-Eating-Steak.jpg” alt=“American Pitbull eating”>

Now this is much more informative and have greater chances to get ranked high in the Google SERPS.

The reason to this is that you are giving a better explanation, of what are you talking about. But what if there was a better way to specify this and give a much more clear explanation through your alt tags on your images and gain better seo results.

This is is an example of Alt Tags, which will give a better idea to both the reader and Google’s bots, about what you are talking.

<img src=“Dog-Eating-Steak.jpg” alt=”Grey Colored American Pitbull Eating Steak”>

Not only we dominated with these alt tags on images, but we can also expect better seo results.

We had specified in a perfect way, what is the picture about. The google bots can get the idea that this picture is about a grey colored American Pitbull, which is eating a steak and can rank it high.

TIP When choosing the alt tags on images for better seo results, try to be more specific and include the best possible words.

Google bots have a cap of 125 characters, so your characters should not be so big in length, otherwise it will not be readable by bots and it will rank harder.

It is possible to not rank at all.

Alt Tags can lead to bad practices

As we had seen above the difference between a bad and perfect set alt tags on images for better seo results, now we should talk about the bad practices.

When you first read about the alt tags on images and you see a great result, directly you quit reading and start practicing it.

But this is wrong. If you were doing this and think that your great results are coming from this, you are in the wrong way.

There is a difference between images, which are for designing purposes and images for informational purpose.

Imagine that you try to optimize all of your images with alt tags and wait for better seo results.

It will not work again. It is a very bad habit and practice, which most tend to do, thinking that having all the images optimized, leads to better seo results.

When you are starting to optimize your alt tags, you should concentrate on the images, which are intending to inform the Google Bots, what is this content about.

If you just optimize all of your images, they will again be confused and moreover it will destroy your whole seo strategy.

When optimizing the alt tags on your images, go for those images, which intend to show the user, what is this content about.

The rest will just annoy and destroy. Over-optimizing does not mean that you get better results in the SERPs. It means that you are overloading and destroying.

If you have a phone and include a high voltage power supplier to it, you can just blow the battery.

Think of your website as a phone. Find your blog posts’ images, which are diagrams, examples of how to, animals, tutorials and so on. When you find those images, just be specific and give as much as information, as you can. 

How much time will it take to rank keywords with adding alt tags on images?

Well this is a question that only Google can answer. Or not?

While you were taking your time to optimize your website’s alt tags on images for better SEO results, you are waiting for instant results.

To be honest, it does not happen like this.

SEO is not a thing happening overnight. This is a long term strategy, which gives you a greater ROI, than you could ever imagine.

Sometimes it takes months to rank a website to page 2 and minimum one year to rank it on page 1. This does not apply for all the websites.

There are times, when the niche you are writing on has a big competition and would take more than a year and a ton of social signals, to get you on first place.

Do not focus on the fast results from just optimizing the alt tags on your images for better seo results. Focus on your content.

Having a well written content, followed by a good linking strategy will lead you to victory.

Updating your content once a year also has a great impact, which stimulates Google to have your website on top.


When optimizing your website’s alt tags on images for better SEO results, do not just stop there.

Everything is about planning. Planning the article, choosing a catchy title and including the right keywords, can be result in a much positive way than if you hurry and publish without checking.

Make sure you had done a strategy and prepared a well written article, ready to generate backlinks, as other bloggers may land on your content and reward you with a backlink for the great experience.