Ultimate Guide to Increase Website Visitor Rate
What is Website Traffic?
Website traffic tells you how many users visit your website. Analytics tools will often tell you both the number of pageviews and the number of unique pageviews. Pageviews are the total number of times anyone has visited your site, while unique pageviews tell you how many people visited your site — some multiple times and some only once. Ultimate guide to increase website visitor rate (explained below)
The idea is that the more website traffic you get, the more opportunities you have to convert users.
But you’ll often see that with more traffic comes lower conversion rates. This could be because the traffic isn’t as targeted — though more people are coming to your site, they might not all be highly qualified leads likely to purchase your product(s).
Ultimate guide to Increase Website Visitor Rate
Optimize your website for search
When you’re starting out, focus on finding keywords that represent your niche to base your blog content and store pages on. Typically, you’ll choose to focus on one or two main keywords per webpage. You can use SEO tools like Keywords Everywhere to help you find relevant keywords.
In the beginning, focus on keywords that have the search volume of under 10,000 searches a month. After a few months of creating blog content and optimizing product pages, you can then focus on going after higher volume keywords.
The trick to getting website traffic is to build a strong foundation of relevant keywords first. Be sure to take advantage of the blog on your online store as it can have the biggest impact on driving organic traffic to your website.
Experiment with content freshness
Content freshness is an SEO hack people do to drive traffic to your website in a big way. Essentially, you’ll need to remove outdated content from your webpage and add new sections to keep your content relevant. It’s basically a quick touch-up on old webpage content.
A simple way to do content freshness for product pages is to have a product review app like Stamped.io’s Product Review Addon. This allows your customers to leave reviews on your product page, which shows Google that there’s regular activity on the page and new content. You can also keep your product pages “fresh” by taking the most common customer feedback and turning into a sentence in your description.
Submit your site to search engines
Also helpful for SEO, you can request search engines to crawl and index your site, increasing your odds at appearing on results pages for relevant queries.
Backlinks are another important component to SEO. When an external site links to your site, it’s signalling to Google that your site is trustworthy and relevant to the words in the anchor text (the clickable words).
Beyond SEO, backlinks have the potential to drive traffic to your store in and of themselves. Users on those sites may click through and explore yours — hopefully leading to a purchase.
Spy on your competitors
I sometimes use the free Alexa tool. All you need to do is type in your competitor’s website, scroll to “Upstream sites,” and look at the list of websites that were visited immediately before landing on your competitor’s website.
If you see that Google tends to be the top choice, then you need to focus on Google Ads and SEO. If Facebook is the top website then you know you’ll need to create Facebook ads. Or if a niche blog is the highest source of traffic you can then focus on building out an outreach strategy to collaborate with that blog.
Optimize for long tail keywords
While many shorter keywords may come up in your keyword research, it’s important to also pay particular attention to the long tail keyword opportunities. Often, these keywords are more specific. As such, they typically have less search volume and, as a result, less competition. That means it’s not only easier to rank for relevant long tail keywords, but it’s also easier to guess the searcher intent.
When you create a website experience tailored to the searcher intent, you’re more likely to deliver the content that they’re looking for. This will help drive more organic search traffic to your site from a targeted group of users.
Add new products or content to your website daily
Because one of Google’s ranking factors is how fresh the content is, it’s also a good idea to update your website content on a regular basis — daily if possible.
But this isn’t just a good move for SEO. It also gives users a reason to keep coming back to your site. If they know there’s something new to discover, they’re more likely to visit your site to find out what that is.
Host exclusive content on your website
Start a blog, create a free course, develop Slideshare presentations, host webinars, and publish other relevant content on your site. Maintain a regular publishing schedule and allow users to subscribe so they have a reason to keep coming back.
Quizzes are an effective lead generation tool to use in your content marketing mix. In 2016, LeadQuizzes users had a 33.6% conversion rate. And not only are these emails of users you can market to in the future, you also have data about them through their quiz answers.
But let’s get back to the main goal: website traffic. When users finish a quiz, they get shareable results. They then post those results on social media, and their networks can click on the link and take the quiz themselves. Use this tactic to drive more traffic and grow your email list at the same time.
Bra company True & Co. has a quiz on their site to help users choose the right size bra. They serve users product recommendations based on their answers.
Write on Medium
Medium is an online publishing platform where people and brands can post blog posts with basic HTML and CSS editing and styling. The platform has also created a community of publishers who can follow, engage with, and promote others’ posts.
You can tap into this existing community and introduce your brand. After you’ve invested resources in creating a great content experience on Medium, you’ll gain traction and readers. By including links back to your site, you can lure readers to your online store.
Master YouTube marketing
You can increase traffic from YouTube by creating YouTube ads, adding links to your description, adding annotation links to your video, or by getting other YouTubers to share your links on their videos. By creating a new video at least once a week, consistently and over the long haul, you’ll be able to drive more traffic back to your website.
If you don’t have an audience yet, you can reach out to YouTubers with sizable audiences and ask them to become affiliates or pay their fee. This could work well in the short-term but it’s always a good idea to try to build out your own channels to lower your acquisition costs.
Get involved with guest blogging
Guest posting works two ways: You can submit posts to other sites or you can accept posts from external contributors. (You can also do both!)
Search for popular publications and blogs in your niche. Pay particular attention to those with active, engaged audiences and posts that get a lot of social media attention. Some blogs will have guest post submission guidelines, so it’s important to check for that first. If you can’t find it by clicking around on site, do a site search via Google — something like guest post site:URL.com.
Remember to follow guest post guidelines carefully. Offbeat Bride, for example, has a detailed page and form where users can submit their pitches:
Try influencer marketing
There are multiple ways to leverage influencers for site traffic:
- Pay influencers to post about your brand and products, including links, on social media
- Get influencers to feature you in their email newsletters
- Develop relationships with influential bloggers so they talk about your brand in their blog
- Send products for free to influencers and invite them to post an honest review on their channels
- Get featured in influencer round-up articles
- Mention influencers in your content and share the links with them as a “Hey, I wrote about you!” — people love free press and might be willing to share with their networks
Participate in forums
Forums are digital communities where people ask questions and have discussions about any given topic. Reddit, Quora, and Yahoo Answers are a few of the more popular and well-known forums — there are discussions, groups, and threads about almost any topic imaginable.
Keep in mind that forum participation must be organic and non-salesy. You need to add value, build relationships, and earn respect as a member before you promote your business. Only after you’ve done that can you add links to your website.
It’s also worth exploring niche forums related to your industry. This is a way to reach a highly targeted group of people.
Create your own forum
Use your website a platform for your own forum, where you invite people to discuss more than just your brand and your products. Make it a respectful community where people can talk about topics relevant to your niche
This drives traffic to your site by giving people something to come back to — there’s always a new discussion or new response in active forums. You can incorporate notifications to proactively lure people back.
Forums also create more unique content, helpful for SEO. This content is already optimized for your customer’s voice, being that it comes directly from them.
Get into Facebook Groups
Facebook Groups have become particularly popular as of late, and ecommerce brands are tapping into the opportunity to get involved in thriving online communities.
Search for groups relevant to your niche, sit on the sidelines, and join conversations when you have value to add. Just like with forums, it’s important to avoid being overly promotional. Relationships first, traffic second.
Reach out to affiliates
Affiliate marketing works when companies pay affiliates to promote their products. Affiliates earn a percentage of the revenue from every sale they refer. Often, these sales come through website traffic. Maybe the affiliate is a blogger or social media influencer who posts a link with their referral or tracking code. Each time someone makes a purchase with that code, you pay the affiliate the agreed-upon fee.
#28. Advertise via ad networks
If you have a budget (it doesn’t have to be big), tap into the opportunity of ad networks. Create digital ads that promote your website, target ads towards your ideal customer, and watch the traffic roll in.
Some ad networks to check out:
Collaborate with other brands
Brand partnerships validate your company and put you in front of a targeted audience. Every brand collaboration should have some sort of digital component, especially if you want to drive traffic to your site.
This could include cross-promotion on social media or email, as well as links to your site from theirs.
Reach out to reporters on Help A Reporter Out
Help A Reporter Out (HARO) is a tool journalists and writers use to find and connect with sources for stories they’re working on. Publicists and brands use it to find queries for pitches for specific stories.
Sign up for HARO’s emails in your respective categories and look out for queries you can answer. Pay attention to any specific pitch guidelines to increase your odds at getting accepted. Many times, the writers will talk about your brand and include a link to your site.