Leverage Best Practices Of Keyword Research For Better SEO
How can you? Leverage Best Practices Of Keyword Research For Better SEO
“Unless there’s no rhyme or reason to your keyword research, you need to know which opportunities will take the least amount of your limited resources to yield the highest ROI.”— Neil Patel, NeilPatel.com
With every upgradation to Google’s search algorithms, SEO strategies continue to become outdated. Many businesses are not getting desired results despite having dedicated SEO strategies. The reason is, most people have misconceptions related to the utilization of keyword research.
Search engines help users to find your website by scanning relevant keywords on it even in alt image tags. However, it doesn’t mean it’s a one time job to be done and then sit back relax to see outcomes. Businesses have to make sure that they consistently update their SEO strategies to fit in the upgrading algorithms of search engines.
Although there is no perfect answer to how experts can leverage keyword research in their SEO strategies, still, there are some best practices that help to create a strong backbone of every SEO campaign leading towards improved ROI.
Why Is Keyword Research Important For SEO?
Undoubtedly, keyword research is the most critical aspect to get good search engine rankings. It gives an open end to understand the search intent behind every query asked by the user. Thus, before mapping keywords of optimizing your website, first, it is essential to understand the purpose of users that;
- Why is the user searching for the query?
- How are these queries important for your business?
- How can you create the best possible content to answer the intent of those queries?
With every changing trend, keyword variation will continue to matter because people are continually looking for answers to address their pain points. It is proven to benefit businesses in an exceptionally profitable way.
Individual keywords are somehow outdated while using a group of related long-tail keywords can enhance the relative popularity of your page. It just not gives an insight on the user search intent but to help businesses satisfy those intends more effectively.
Hence, after having a brief outlook on the keyword research game for SEO, let’s dive into the world of best practices to get the most out of your efforts.
How To Leverage SEO With Best Practices Of Keyword Research
Every business looks for a low hanging fruit when it comes to SEO. However, experts understand that a low hanging fruit is just a myth. Also, mythical creatures are only discovered not caught. When done right, keyword research enables businesses to get the best results with minimal investment and efforts.
Below are some best SEO practices of keyword research to leverage for successful outcomes!
Search Ranking & Volume Of Keywords
Ideally, the keyword planner from Google Adwords is used for average monthly searches for keywords. It is most frequently used metrics to get factual data. To get a precise representation of actual search volume, one should use an exact match of a keyword.
Moreover, it is recommended to segment search volumes on a monthly basis, which will help to get you an accurate annual data. Although keyword planner doesn’t include search volumes for auto-corrected phrases, there are many online tools which can get you the right information.
Fortunately, higher search volume keywords attract more traffic to your website; however, unfortunately, they are more competitive. If your website is new, then it is better to target low search volume keywords for establishing your domain authority.
Therefore, to leverage search volumes efficiently, you may need to choose an exact match of the keyword as we discussed earlier. You can also run a paid Adwords campaign on a small scale to see which set of keywords can convert for your business.
For specifically targeting geographical regions, you may also use those keywords, also known as seasonal keywords that are highly searched in that particular area. In the end, place them efficiently on your page to answer those queries so that your site possibly gets a high rank in the search results.
Groups Of Related Or Individual Keywords
A group of individual or related keyword refer to a similar intent or need for a search. As we mentioned above, keyword research is not just a list of random words that relate to your product, service or business. However, it is a well-designed and targeted approach that takes you in front of your end-user. They are formulated from several segments of interrelated search terms.
Experts can optimize a single page for an entire set of related keywords or even can have a separate section on the website if the topic is broad enough. The section can have many contents targeted to answer customer intends with an interconnected chain of wisely chosen keywords. This will prevent keyword cannibalization and will improve the chances of getting in more search results.
Let’s take an example of a post about “best assignment writing service”. Here a single post or web page may satisfy the user intent for all the similar keywords for the theme including;
- Best assignment writing service in town
- Best assignment writing service near me
- Best assignment writing services
- Best assignment writing service UK
- Best assignment writing service for undergraduates
- Best assignment writing service online
Thus, a group of related or individual keywords are a great option to maximize the benefit of content and get it to a broader aspect of searches.
Query And Keyword Trends For Voice Search
Most SEO experts believe that short head keywords are outdated because of the rise in voice search queries. However, it doesn’t mean that short head keywords are unable to form the basics of keyword research.
Voice search often leads to natural language and long-tail keyword search queries. They are becoming much longer with time and acceptance. Also, SEO experts are always getting more way-outs to uncover more long-tail keyword variants for better optimization of websites.
For now, there is no separate database for voice search results. Google returns similar results for voice search query as if the user had typed into the search box. For most long-tail keywords, search engines parse out the most relevant terms in the question and show the result for that.
Therefore, if someone searches for “Google, please tell me which is the best serum for a person who has acne scars?” looking at this search query, Google shows the same set of results as it does for typed query “best serum for acne scars”.
Thus, by leveraging long-tail keyword as a best practice will help your site to be included in both typed and voice search results and your chances of getting in front of your audiences will exponentially increase.
Utilizing The Search Demand Curve
The demand for long-tail keywords has already existed years ago. As mentioned in the above graphical representation of research conducted by Moz, top 1000 search queries only occupy 10.6% of the web traffic while opting for those may get you missed out with 89.4% of remaining traffic.
For example; a person searching for “leather bags” maybe just browsing while a person searching for “best medium-sized red leather bag” practically are ready to buy. Thus, it is better not to underestimate less popular long-tail keywords. Although they may seem to have low searches, they can convert a better volume. The reason is these searches are intentional in nature with more specific to the user’s needs.
Auditing Relevancy Of Content Marketing
“Sadly, much of the content being published is simply not worth linking to. 75% of it is getting zero inbound links. So forget the ‘more is better’ approach to content if you want links. Go with quality instead. Your content will generate links only if it is truly exceptional—’remarkable,’ as Seth Godin would say.” — Brian Sutter, (Forbes)
Content is the king; this applies most when you are dealing with SEO. Beyond all the above mentioned best practices, it is essential to check if your website content is relevant to your targeted customers or not. High organic relevancy of the content results in more increased traffic and better click-through rates.
To help out experts with the relevancy of the content and its marketing strategies, there are many tools, including Google Trends, Uber suggests, Mail chimps, Evernote, Canva, and Ahref available online. They suggest correctly targeted keywords along with some brilliant ideas to make your content visually optimized.
Rightly targeted keywords get users to your desired page while creative efforts with the content help to retain them for more time. Decreased bounce rates and increased visitor retention time ultimately helps your SEO efforts and keep your rank high in search results. Also, it helps to generate a profitable ROI in the long term.
Frequently Review & Refine Keyword Research
Designing an efficient keyword research planning is critical for every SEO expert. However, it is not a static document or a one-time activity. You have to go back to your strategy and refine it whenever you learn something new regarding the search engine’s algorithm. Moreover, you may need to consider shifting needs of users, businesses and website to analyze whether your content is good enough to fill those gaps.
Most eCommerce sites change product categories, add and delete brands along with the content defining them. This makes many loops of keyword research to obsolete. Experts may need to look for changing search trends as they are inconsistent with relative search volumes. Also, it can present a better idea for many terminologies in the keyword plan, leading towards fruitful conversations.
The rankings of individual and group keywords may vary, hence, changing your SEO strategy according to the relative priorities works best for you. Fortunately, these changing trends and events of news cycles foster new opportunities.
Therefore, useful and high-quality keyword research has to be a living document that an SEO expert should frequently revisit and revise at least quarterly or as per need. Trust me, and it is worth the effort!
Keep An Eye On The Competition
In the game of SEO, it is essential to keep an eye on your competition. This practice may seem to be difficult as it’s not possible to drag every strategy of your competitor. However, it will help you to save a lot of time and efforts. Also, it will help you to stay on your toes.
It is recommended to identify low-hanging fruits and check for the tools that your competitors are using. Keep an eye on their potentially ranked keywords as well to help you map for different service pages.
Lastly, build your website structure to maximize keyword impact and improve the authority of each page that will add up to your rank quality. Don’t strict your targeting opportunity to a narrow plan. Look at your ideal competitors and see what kind of user experience they are offering to their customers.
Keyword Research- A Never Ending Journey!
Undoubtedly, keyword research is a moving goal that is crucial to reevaluate often. Google search console helps you keep track of your progress in the game of rankings. While, as you start gaining authority in the SERPs, it is best to keep your keyword list updating and adding new phrases to it.
Honestly, there is no proven strategy when it comes to keyword research. SEO is a blind game that works differently for everyone, and hence experts love to keep exploring new ways until they find something works well for their businesses.
Once you find the right keyword research strategy that suits your website, you will be able to grow your business more profitably. Therefore, take time and be patient. Research different words and analyze which are made for your company. With the right efforts and smart planning, you can increase your rankings and traffic.
Claudia Jeffrey is currently working as a Digital Evangelist at Crowd Writer. She helps clients to get through emerging problems of the digital world. Also, she loves to write and shares her knowledge with her fans on different forms. In her free time, Claudia often swims, cooks and practices yoga.