SEO Strategy for Dentists: How to Reach More Patients through SEO
The world is changing and growing competitive day by day. In this technology-driven world, e-commerce plays a major role in uplifting lives by providing a better platform to businesses and ventures.
The world is shifting to the digital market by upgrading and leveraging its marketing strategies to compete better in the digital market. Not just business and startups, but even the health care sector is benefitting through it.
Not just having an online presence is enough these days, one needs to increase its visibility in the related searches. SEO Services or search engine optimization is that amazing attribute of the digital market which increases your visibility online amongst your customers and prepare a good seo strategy for dentists (if you are one).
Know more about Search Engine Optimization
Search engine optimization or SEO Services is a technique of digital Marketing Agency Orange County which helps in increasing and improving the visibility of a website, helps increase reach, fetch potential leads and help achieve scalability.
It helps you to improve the quality and quantity of your website’s potential traffic.
Through SEO services you can gain organic traffic or in other words, we can say unpaid traffic. There are various key measures to be adopted through which you can achieve better visibility.
Also, there are innumerable Marketing agencies and various Orthodontist SEO Services which help you gain potential traffic by providing SEO services in your related field of interest.
SEO optimizes your website and provides insights about user experiences. Once you leverage your website with SEO, it will help you achieve potential leads and reach, makes your website user friendly and provides you with good content.
With all these features of search engine optimization, you can reach more patients and grow your services.
Following given are few strategies for dentists and orthodontists that will enable them to grow their services through and reach more patients through SEO or search engine optimization.
Use appropriate keywords
When we use the term “keywords” and “phrases” in search engine optimization, we mean the names or tags by which people or our target customers search for us online.
Ranking keywords isn’t as straight as it used to be. Back in the days, all you needed to do is pick a certain keyword and add it to your meta tag.
You could potentially rank for each keyword, weather it is relevant or not. Sky was the limit, but search engines got smarter and everything changed for the sake of keeping quality content.
Nowadays everything is about how helpful is your website, or how good you showcase a certain product. The keyword meta tag is no longer used and discouraged by Yoast, but you can still find it or insert it on your own.
Just keep in mind that using the keywords meta tag can flag your website as potential spam and derank your article or prevent you from reaching top spots. More about it can be found at Yoast and their article on discouraging the keywords meta tag.
Nowadays you should be researching your keywords and using the right tactics to rank them.
Just like to bake a cake or prepare any dish there is a recipe and proper technique, similarly, there’s a proper way of using these keywords and phrases.
Beware of the keyword difficulty score, as it is a critical factor showing weather you have potential to rank certain keywords or not.
Use longtail keywords to rank more
Longtail keywords are like a trend nowadays, which can rank your head term along with many other keyword variations, as well as semantic keywords.
A longtail keyword consists of more than 2 words, which go deep, rather than broad and shows the visitor exactly what they were searching for.
Longtail keywords are also known to be easy to convert keywords as your visitors use them to find exactly what they need. If they use only a head term, they are presented a wider scope of results, which may not be relevant to them.
Head terms or short tail keywords may not always get you a conversion, but may get you one thing as well. More visitors and most of the times higher bounce rate, which is not good.
You know that customers don’t know what they want, so that is why you are set there to show them and make them fell like the product you talk about, is the one that they want. Yes, it is that easy as I am saying.
If your website is new or it is hard for you to rank for the more competitive terms, going for long tail keywords can win you traffic and boost your chances to rank more keywords.
If we look into the statistics of “fix a broken tooth”, we can see that there are 1300 people searching for it monthly and the SEO difficulty is low. What this simply means is that you have higher chances of ranking on the first page of the search engines.
Use more internal linking where applicable
It may be hard in the beginning, but your posts will always have a keyword or keyphrase
Once you utilize related keywords and phrases significantly, it will show results beyond expectations and increase potential reach for the service.
Writing posts happens naturally. Even if you write a product description showcasing a product, it will again happen naturally as you are using your own words and opinion.
To be more straight forward, internal linking happens when you link the most relevant article, to one of your keywords in a blog post that you currently have.
As you may see, I have linked my article into the keyphrase “how you can write blog posts faster” and this link is taking you to an article, which can help you write blog posts faster.
You can find the relevancy in this, right? The idea of this is to have your visitors engaged with your website and to show them even more information. This is the idea of a website after all.
If you are a small blog or you own a small website, now would be the perfect time to start your internal linking, by checking all of your contents and linking to it in a proper manner.
Don’t try to add too many links to a single article, as this may look spammy and the search engine bots won’t like it.
Use external linking
Heard of backlinks? This is one of the core keys to every successful SEO strategy and a sure way to win a top spot in the search engine rankings.
External links or the so called backlinks happen when another website links to yours, or even your article.
It is hard finding backlinks, but with the help of analyzing tools, such as Ubersuggest, you can get the job done in no time.
If you are using Ubersuggest, it will be a piece of cake, as Niel Patel is offering a great tool, which can help you see all the potentials backlinks that your competitors have and you can steal from them, under their noses.
Using these metrics and adding your backlink to those websites is just mandatory. Even if nobody tells you that this will rank your website, well I tell you and I want this from you.
The success happens mostly when you have backlinks and these backlinks serve as votes, which help you get a higher psosition in the search engines.
If you don’t believe me, you can simply check all the keywords my website “CrowVision” is ranking for and how their number increases day by day. It doesn’t happen in one night, but I reworked my website website 3 months ago and started from blank.
So in my situtation it took me exactly 3 months and 17 days to rank for competitive and less competitive search terms and grab most of my competitors traffic.
Use keyword analyzing tools for your website
Keyword analyzing tools help your website to get its SEO strategy done in a much easier and faster way.
When you have no knowledge in the SEO field, how do you expect to have plan and a strategy to generate traffic to your website?
You simply need to have the right tools, in order to maintain a good work flow and focus most of your time on your main job.
Keyword analyzers can help you find the right keywords and variations of it in just one click.
Another great thing about keyword analyzers is that they show potentials in ranking for those keywords, lets you have keyword lists with day to day updates and show how good your website is optimized.
Having great on-page SEO score means that you don’t have broken links, too many redirections and your pages have their images with alt tags.
If your score is low and you are on the free version of Ubersuggest, you will not see all of the pointed areas that need to be fixed, but still can be a great way to start your website optimization and your SEO strategy going the right way.
If you are not a fan of ubersuggest, you can always check our list of the best keyword analyizing tools, that may be of help for your SEO strategy.
Use insights and analytics to improve your SEO strategy
Here, in the Search engine optimization technique, you will get an additional special feature which will leverage your services. In search engine optimization you can gain insights about your patients’ activities, their interests, likings, disliking etc through these insights you can optimize your website according to your patients’ needs.
You can get to know what services are appreciated by patients and what information they need. What additional features you can provide to your patients etc.
Add your website to Google Search Console
As for a beginner a great way to start your SEO strategy is to always claim your website on the search engines such as Google and Bing. Other search engines just get your content from Google and Bing and display the links, which were already indexed.
Google Search Console simply gives you all kinds of information and insights on how your keywords are performing and which keywords are you currently ranking for.
With GSC you can include your sitemap and get your new posts indexed even faster, which can help you rank your new products or posts.
Link your website to Google Analytics
Not only you will need to have Google Search Console, but you will also have to link your website to Google Analytics.
Said with few words, Google Analytics lets you follow the behavior of each of your visitors, check how many page views he had made and how much time did he stay on a single page.
By following your visitors timing on each page and analyzing his behavior, you can add more flavor to your SEO strategy.
A great thing to do in Google Analytics is to see, which are your most performing posts and do a small research on the keywords that you are currently ranking for.
With all this information you can create a new post, which is relevant to the one you are currently ranking for and place a link on the old one to the new one that you had just created.
This way you will pass link juice from your old post to the new one and see how fast it ranks ot the search engine.
As a tip from me, I would suggest you use keywords that you haven’t already used in the old blog post, because if you do, Google might derank your old post.
This is the so called keyword canibalization. This is a situation where you include the same keywords or their variations to a new blog post, when an old post that you have is ranking for them already.
The old post’s keywords will start deranking and losing their power, while the new post’s keywords will not grow, but keep a bad place in the rankings.
So in order to have a good SEO strategy you have to keep an eye on the keywords you are already ranking for and choose keywords that you had never used, otherwise there might be consequences as mentioned above.
This is another major yet very crucial part of Search engine optimization. Once you know about the reach and insights of your services, analyze your performance for that particular period. Check what can be updated, what is more, appreciated amongst patients, their needs, what is troubling them or what they find cumbersome after visiting your page.
Sometimes there might be issues with the web design and web content that content could have become very complex or lengthy for patients to read. In this way, there will be a chance that patients may skip that piece of information for the sake of saving in time. Hence, analyzing the results of insights wisely is crucial.
Good content is enough to attract all your potential clients and get them acquainted with valuable information and your services. Having good and crisp content is thus required.
Good content not only fetch patients but also make them revisit your site and services, because through that particular piece of information, they understood your policies and terms well.
And also they loved the way you presented your information.
Why content matters?
When writing a blog post, you should not just include all the keywords and write some sentences, but you should also measure your word count.
The more words a single post has, the better chances that it will rank higher.
A post that has over 4000 keywords has higher chances to rank for more keywords and keep a better spot in the rankings, rather than a small 800 word post.
And why is that? Well, an 800 word post doesn’t have all the information that a visitor may need, in order to feel full and say that this website had helped him.
Small word count posts are not informing visitors well and may not get the appreciation you wanted. There are some cases where you can’t just write 2000 or 3000 word posts and where 800 or 900 words are relevant, but it depends on the case.
So keeping your word counts high may always help you out with ranking your posts higher and getting more keywords ranked.
If you are having problems with writing blog posts or you are new to this, you can always check out our article on how to write blog posts under one hour and get your SEO strategy started.
Consistency is the key
Although consistency is difficult enough to achieve, one can keep updating their website and web content with new strategies and techniques to remain on uppermost visibility criteria in the search engine.
Analyzing the results of insights also help you gain knowledge about what needs to be changed or edited so that there can be a diversity or little diversion in the content.
Thus keep editing and updating your website and web content with appropriate changes to have consistency in the appearance and performance.